Highlights
▪ Google Search Console now lets users select multiple countries in the Performance report.
▪ Businesses can view combined Google Search traffic across several countries.
▪ The update makes international SEO reporting easier for businesses targeting multiple markets.
▪ SEO teams can analyze regional traffic without checking every country separately.
▪ Google has also mentioned updates to country and device filters, although details about the Device filter remain limited.
What Has Changed
Previously, Search Console users had limited options when analyzing data for multiple countries. The Performance report primarily relied on comparison, which allowed users to compare only two values at a time.
With the latest update, users can select several countries using the Country filter and analyze their combined search performance.
This can make international SEO reporting easier, especially for businesses targeting multiple markets.
How the New Country Filter Works
The updated Country filter includes options for selecting multiple countries. Users can choose the markets they want to analyze and view their combined Google Search traffic.
For example, an international website could select countries such as Germany, France, Italy, and Spain to understand how its combined European search traffic is performing.
This eliminates the need to review each country separately when the goal is to understand overall performance across a group of markets.
Why This Update Matters for SEO
The change can be particularly useful for international SEO teams, agencies, and businesses operating across multiple markets.
SEO professionals can use the combined view to:
Analyze search traffic across multiple countries
Monitor international SEO performance
Compare regional traffic trends
Simplify client reporting
Identify changes across groups of markets
The update can also make reporting more efficient when businesses manage several countries as part of one regional strategy.
What About Device Filtering?
Google's announcement also mentions updates to filters related to devices and countries. However, the announcement does not provide detailed information about exactly what has changed in the Device filter.
The current announcement mainly demonstrates the new multiple-country selection capability.
What SEO Teams Should Do
SEO teams managing international websites should check their Search Console Performance reports and test the updated Country filter.
The feature can be especially useful when reporting on regional performance instead of analyzing individual countries separately.
Google has announced the change as part of an update to the Performance report filters. The rollout may not appear for every Search Console property at exactly the same time.
